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Design & Creative Direction



I am a creative director, art director, and graphic designer working in  fashion, music and tech. I specialize in photo
and video production, advertising, branded content and social media.


Art Direction

On set art direction, social media, digital product design, storyboards, video treatments, lookbooks and e-commerce.


Creative Direction:

Advertising, branded content, concept development, campaigns, photo and video production, visual strategy, brand direction, design direction, and creative team management.


Graphic Design

Typography, logo design, packaging design, lookbooks, websites, packaging and illustration.



Sarah Zoraya is a creative director, on-set art director, and graphic designer who has spent over a decade shaping image-driven brands in fashion, beauty, wellness and tech. Her work spans a range of projects and styles, from social media and advertising, to logo and packaging design. Over the course of her career, Zoraya has worked with three of AD Age’s A-List agencies; Deutsch, 72 and Sunny and Laundry Service, as well as in publishing, e-commerce, and startups. She is an experienced design director, visual strategist, and creative team manager who has lead projects for global brands spanning from Gucci to Nike.

Zoraya grew up in suburban Detroit. She studied graphic design at California College of the Arts in San Francisco and graduated with a BFA in 2005. She is also the host of an online techno radio show on the non-profit station Dublab. Zoraya is based out of Los Angeles and works globally.


Client Experience

Fashion: DKNY, Gucci, Karl Lagerfeld, Marc Jacobs, Macy's, Michael Kors, Net-a-Porter, Nordstrom, Pandora, Tiffany, and Top Shop.

Beauty: Beauty Counter, Dior, Estée Lauder, Maybelline, Sephora, and Ulta Beauty.

Lifestyle & Wellness: Nike, Havaianas, Lululemon, Disney,  and Tumi.

Tech: Amazon, Beats by Dre, and Google